First things first, what is Social Selling? Social Selling is a method of connecting with potential buyers through social media platforms. These platforms include Facebook, Instagram, LinkedIn, Twitter, and more.
Now that you know what social selling is, you might be asking yourself why do you need it? Your current method of connecting with clients has been successful so far, so why go into unknown territories?
1. You will be left behind
78% of salespeople engaged in social selling are outselling their peers who aren’t. The biggest problem with not engaging in social selling is that everyone else is! You will lose out on the market when the first company in your industry that engages in social selling. Being a late player is tough, so it is always wise to start early and keep up with the times.
2. Build deeper relationships
90% of decision-makers have expressed that they don’t respond to cold calls. However, by reaching out to them through LinkedIn or another platform, they can see an actual person with common interests reaching out to them. Another advantage is that you can go through social media and find out exactly who is looking for products like yours and specifically target them.
3. Most of your buyers are online
In the digital age, the buying decision-making process has changed substantially. Where once companies would have to wait for a salesperson to introduce them to a product, nowadays a majority of the buying process is done even before being in contact with a salesperson. So it is crucial to indirectly reach out to them when they are doing their initial research and are at the initial stages of their buying process. Having a social media presence substantially improves your chances of being noticed by a buyer.
4. Learn more about your customers
Before introducing any product it is important to market it as a solution to a problem customers are facing. Of course, customers are not likely to explicitly express all their issues and needs, however, with social media, you can learn more about what your target market is looking for and inform them of products that could help them.
Now that you know what and why you need social selling, you need to know how to do it.
There should be a set of rules that you want to follow to become a master social seller. This would be in your best interest to choose one platform for new clients and one for old, existing users. For example, you could use LinkedIn to communicate with business owners and other buyers and use Twitter to look for feedbacks from old customers. Avoid sending simple sales offerings through personal messages, whereas try to have a conversation and see where it leads you.
At Kingslabs Technologies, we provide customized CRM solutions. A good CRM software like Saleslogic could be the resource you need to succeed in the new decade. Contact us at email@example.com, or call us on +91 8880477700.