RETAIL & DISTRIBUTION INDUSTRY
Customer relationship management in Retail can improve customer satisfaction, reduce your costs, and increase your company’s performance in the marketplace. CRM software manages your relationships with individual customers to create advantages for both companies. To select the appropriate software and ensure it includes the features you need, you have to know how ToDo works and what effects it has on your retail operations.
ToDo in retail provides important trends, consumer behavior insight, and pattern of sale by choosing and assessing sales data. It also helps corporate customer information, which allows the retailer to formulate better plans, take crucial decisions, and develop custom programs to run a successful retail operation.
Here are six reasons why ToDo is a must for retailers:
1. You can create segments to better serve your customers
ToDo allows you to find information about all your customers. You gain useful insight into their decisions, purchase history, and demographic patterns. It will help you to segment your market and assist them better. You can increase your customers’ experience by providing customized solutions to each one of them.
You can build sections of most favored customers and assign them to qualified account managers so that they can serve them better. When you create segments you know where your customers fall and what are their requirements, and accordingly, you devise plans to serve them better.
2.You can provide personalized service to your customers
Customers these days are very demanding and you have to be on your toes all the time to keep them happy. With ToDo in place, you can follow all the purchases made by your customers and also keep a tab on the service calls that they make. Hence, if there is a problem during the time of purchase (or maybe later), you can sort out the issue amicably.
ToDO also helps you to know when your customer would require the product again. You know when the product’s life is expected to come to an end, and accordingly, you can forward a special rate or promotional discount to your customers so that they can repeat their purchases.
3. You can improve your customer service
One critical experience can put a question mark on brand loyalty and your loyal customer may move on to your competitor in search of a more satisfying experience. With ToDo in place, you can develop long-term, fruitful relationships with all of your customers. More so, when you know the customer lifecycle, it should not be difficult for your team members to give them excellent service.
82% of clients agree that they would stop doing business with a company due to below par customer service experience. But, with a ToDo in place you can improve your customer service experience and make them returning customers.
As soon as a service request is filed, it is passed on to the person who is capable of handling the problem. When you quickly resolve the issues of your customers, then there is no reason why you and your team won’t be able to provide excellent service to all your customers.
4. It proves to be a cost-effective asset for your business
ToDo automates your business processes and reduces your operational cost, thereby increasing your overall gains. With specific marketing strategies, targeted promotions, and increased accountability of your staff, your profits are forced to increase when you start using ToDo.
5. You can create loyalty programs to maintain your customers
The main aim of ToDo is to help you and your team members form effective customer-centric approaches. When you look after your customers well, retaining them is not all that big a problem. An effective way to retain customers is to execute loyalty programs. Since ToDo helps you track all purchases, you can use it to distribute discount coupons and/or reward points among your valuable customers. These kinds of programs help you reduce your costs further as getting new customers is more expensive than discounting your paying customers.
If you have a retail business, and still haven’t started using a CRM, then it is time you adopt ToDo to manage your customers more efficiently and improve their experience. ToDo is an application that can improve your retail business operations and help you manage all your customers systematically.
At Kingslabs Technologies, we provide customized CRM solutions. A good CRM software like ToDo could be the resource you need to succeed in the new decade. Contact us at email@example.com, or call us on +91 8880477700.